How the Understanding of Print Processes Helps a Graphic Designer?

The purpose of this article is to concentrate on the various aspects of printing process that any "Graphic Designer" must know for the job to be executed without controversies or difficulties. As with the graphic design fundamentals a print process also involves specific principles that every designer must know. That proverbial "thin hairline" must always remain 'thin' and the graphic designer must realise this golden rule.

Mastering the Print Design & Process

Printing is the process of translating ideas into a visible and aesthetic hardcopy. Graphic design is the basis of those 'ideas' mentioned in the preceding sentence. One therefore can lead to the other and this thought must be properly understood by graphic artists or designers. What are the points that help in understanding the print design and printing process? These can be summarised as follows:

• The basic printing processes for various types of printing jobs.
• Colour chemistry is an important topic along with the subject of colour matching. Some idea must be available with the graphic designers of this branch of print designing and processing. One need not be a chemist to appreciate the fundamental principles.
• Types of papers available for printing, their salient features and properties, and the aspect of printability.
• Printing terminology and its meaning.
• Print machinery - types, limitations, printing range, etc.
• Colour separation techniques, progressive printing process, bleed concepts, print stability, print retention and shade change etc. Nearly all software meant for graphic designing incorporate colour separation techniques to assist the designer in specifying the colour printing order.

Graphic Designer is a link to the Management and the Printer!

Ideas converted into a reality on paper or Internet (World Wide Web) is the essence of graphic design. How this design is converted into a hard copy for printed literature or information becomes the basis of print design. The graphic designer or even the print designer is that all important link between management ideas and the final product for the customers. Thus the 'teamwork' ensures proper communication channels that induce the prospects to become customers. It is akin to how a composer (aka graphic designer) creates a tune; the musician (aka print designer) translates this into the musical notation, the artist (aka printer) translates that into a song that the music lover (customer) buys for his listening pleasure or usage!

Graphic & Print designing are two sides of the same coin!

Many times a company only requires their information or marketing literature to be viewed on the Internet. In such cases the role of a graphic designer is all that is important and the need of print designing or printer not that necessary. However, if the design is to be eventually also translated into a printed brochure, flyer, sales letter, annual report, or technical information sheets etc it becomes imperative to amalgamate with the printing process. This is where the knowledge of print designing and printing comes into play. This could of course be only an exception and in a majority of cases it is a combination of web presence with hardcopy information. Therefore in conclusion it can be said that both disciplines are needed in an organisation to have a complete Design Group.

Wes Towers runs Omnific Design, a strategic graphic and web design studio based in Wyndam, Melbourne, Australia. Check out their website here: http://www.omnificdesign.com.au

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4 Tips For a More Enjoyable Running Session

Everyone knows how hard it can be to find motivation sometimes - especially on those dark and dreary days that make you wish you could stay in bed and sleep all day! The last thing you want to do is go for a run!

But the weather is definitely not the only deciding factor. There are tons of things in life that help determine what you really feel like doing from day to day.

Lets face it - there are not many people out there who really LOVE to run. This article reveals for tips that I give people when they come to me saying they hate running.

1. Interval Training. Contrary to what your grandparents may have taught you, the good, old-fashioned way is not always the best way. Running IS boring when you do it for an hour at the same pace!

Instead, try interval training. Here is why:

- It is way more time-efficient than steady state cardio.

- It is way more effective than steady state cardio, both in the areas of fat loss and your overall health and condition- this is research-proven!

- It is much more enjoyable! Interval training will only last 15-20 minutes, compared to one hour of steady running, and you will see amazing results!

2. Apparel Shopping.The best place for your old gym suit from the Class of 1998 is the top shelf of your wardrobe, where you can look at it and reminisce from time to time.

Deciding to get in shape requires a lifestyle change, and when you decide to make a lifestyle change, there are small changes you need to make along the way.

Obviously, to get in shape, you are going to have to change your nutrition, your exercise habits and your mindset.

So where does a new outfit fit into this? It is also important to find things you can associate with your new lifestyle - like a track suit.

I am not saying it has to be an expensive one, but a new, good-looking suit will help you feel even better about your new lifestyle!

3. Running Shoes. New running shoes will also make you feel good about your new lifestyle - but they have even greater importance here. When a pair of running shoes becomes old, it loses much more than just color - it loses cushion, and without cushion, running shoes are worthless.

A new pair of running shoes is essential for decreasing injuries and for your overall health. AND it will also give you the feeling that you are actually flying!

Running shoes are one of those things where you get what you pay for. The more you pay, the better protected you will be, and the more you will feel like flying!

I highly recommend that you do not buy a pair of cheap sneakers to run in. Although you may think that you cannot tell the difference initially, it WILL lead to pain in your knees and ankles a little further down the road.

There are many big brands that carry very high quality shoes. Keep that in mind when you visit your local sporting goods store.

4. Music. I will not make you get rid of everything from the good old days! Music is one area in which you can use that old walkman (if you so choose) and listen to that old time rock n roll!

I will recommend, however, that you DO listen to music - whatever genre you prefer. It is essential for getting the most enjoyment out of your workout, and I recommend that you have some sort of media player (whether it be a walkman, iPod or MP3 player) with you at all of your workout sessions. I know I do!

So there you have it - 4 great tips that will help you stay motivated throughout your workout sessions! Alright, go get them!

Jonas Forsberg is a Swedish Fitness Professional who helps people lose fat quickly and get more free time doing the things they love.

He is the author of http://www.BurnFatAtHome.com and the founder of the lifestyle blog http://www.TheSwedishTrainer.com

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